Promotions without discounts: Luxury beauty site boosts sales by third
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.
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Billions of ‘branded’ emails are frauds- report
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report.
How to get the most from programmatic video
Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, Vice President Global Marketing at BrightRoll reveals how advertisers can get the most from programmatic video.
UK ‘one of the most connected countries in the world’- Google
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.
Event report: Forget big data- we need ‘smart data’
The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where technology is taking marketing…
Global media consumption trends: Digital catching TV fast
People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.
Collaborative marketing: building meaningful relationships between brands and people
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
China’s Tmall woos international brands to take sale global
Alibaba–owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products. In line with its business upgrade strategy, Tmall is mobilizing “grand” imports. It has entered into cooperation with the world’s top 10 ranches, four largest fishing grounds and 100 leading chateaux, … [Read more…]
Biggest TV moments on Twitter
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year.
Football search trends: Liverpool and Arsenal top Google league
While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.