Style vs. substance: Do looks really matter in the digital age?
Garry Taylor, UK Art Director at Say Media, believes you should never judge a book entirely by its cover, but argues that online, first impressions really count.
brands
Top tips: How to build the best programmatic video strategy
As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.
240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.
Kantar Media offers consumer ‘snapshot’ of brand perception
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.
Audi runs vertical video ad for mobile viewing
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
Facebook quits charging for ‘likes’ in ad price shake-up
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
Guest comment: Programmatic’s Placement Paradox
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
Retailers ‘yet to truly connect with smartphone shoppers’
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
How customers are at the heart of marketing, brand and business
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]