iPhone 6s sales one week on: Lagging behind last year’s model
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
brands
The solution to ad blockers? ‘Video Lab’ creates ads you want to watch
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.
Consumer trust in traditional ads falls (but friend recommendations still most credible)
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
Cross-device activity ‘now accounts for half of global ecommerce transactions’
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.
Facebook takes on TV with new video ad buying tools
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.
Why Nescafe ditched its website for Tumblr
Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefit, new research suggests.
UN: Most of world’s population ‘still offline’
Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week.
Why Facebook wants a ‘dislike’ button
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]
Third of consumers ‘willing to shop via social media’
With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?
New Facebook ad service charges only after full-scroll
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed.