KLM engages Chinese customers on WeChat
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.
brands
Nearly half of Christmas gift buyers will do it all online
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.
Consumers strongly skeptical of retailers’ data privacy initiatives
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.
Right to reply: The wider impact of the YouTube subscription service
In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.
How accurate was Back to the Future? [INFOGRAPHIC]
As today marks Back to the Future Day, Adobe has analysed the film’s technological predictions and the film’s social media success in the most recent Adobe Digital Index.
Back to the Future Day: What 2015 predictions did it get right?
Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II, Netimperative looks at how accurate the films’ predictions have been- from wearable tech to power laces.
Game of Thrones star joins Huffington Post web series
The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner.
Right to reply: Did Back to the Future brands really nail product placement?
Daniel Todaro MD of Gekko looks at whether Back to the Future nailed product placement and the relationship between brands and filmmakers when it comes to the production of seminal films.
Just 3% of Facebook News Feed is promoted- study
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .