Mailgun buys Mailjet to expand email marketing tech worldwide
Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.
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‘Synergy’ voted the most annoying marketing buzzword of 2019
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
Less is More: shoppers and the permissibility of pleasure
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
The rise of big data: Human element ‘still pivotal in analytics’
Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.
Black Friday: What do consumers really want? [INFOGRAPHIC]
![Black Friday: What do consumers really want? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2019/10/taboola-black-friday-main.png)
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.
UK businesses miss out on £7.2bn of sales due to “difficult” shopping experiences
UK businesses are missing out on £7.2bn of sales because of a “difficult” shopping experience, according to new research.
Contentsquare launches AI-powered experience analytics platform
Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.
Rugby World Cup social media engagement grows 261% since start of tournament
The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.