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Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery

November 1, 2019
Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery
Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery

InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.

Ads advertising, agencies, analytics, brands, content

Facebook fights off criticism to beat profit expectations

November 1, 2019
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.

Ads, Content, Social advertising, apps, brands, content, ecommerce

eCommerce ad spend up 51% increase as brands shift budgets to Amazon

October 31, 2019
eCommerce ad spend up 51% increase as brands shift budgets to Amazon
eCommerce ad spend up 51% increase as brands shift budgets to Amazon

The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.

E-commerce, Search advertising, Amazon, brands, ecommerce, global

UK ecommerce platforms ‘not ready for Brexit’

October 31, 2019
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.

E-commerce brands, ecommerce, UK

Amazon to make grocery free for Prime members (in the US)

October 31, 2019
Amazon makes grocery deliveries free in London
Amazon makes grocery deliveries free in London

Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.

E-commerce Amazon, brands, ecommerce, global, retail

Yext launches AI-Search product for brand websites

October 30, 2019
Yext launches AI-Search product for brand websites
Yext launches AI-Search product for brand websites

Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.

Ads, Search brands, Search, USA

Marvel versus classic Disney: the battle for Halloween costume supremacy

October 29, 2019
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.

Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.

Ads, Content, E-commerce brands, China, content, France, Germany

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

Just 1 in 4 digital campaigns measured for brand impact

October 29, 2019
Just 1 in 4 digital campaigns measured for brand impact
Just 1 in 4 digital campaigns measured for brand impact

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.

Ads advertising, agencies, brands, digital marketing, marketing

New fashion trends: Gen Z wants authenticity from brands

October 29, 2019
New fashion trends: Gen Z wants authenticity from brands
New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM

Ads, E-commerce advertising, brands, media, UK, video
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