Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.
UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.