Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
brands
Facebook takes on Periscope with Live video push
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app.
Guest comment: Programmatic needs to empower the value of brand advertising
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective
Persado gets $30m funding boost for AI-generated content
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Pinterest takes ‘Promoted Pins’ format overseas
Pinterest will start selling advertising in the UK, signalling the socal media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US.
Facebook in South East Asia: 241 million connections
Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
April Fools’ round-up: Gmail prank backfires as Sony busts ghosts
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Walmart takes on Alibaba and Amazon in China
Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers.