The internet in print: Free London mag Swipe curates “best of the web”
Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.
brands
AI mystery: Is ASOS’ Australian Facebook page run by bots?
ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries.
The death of passwords? Most consumers want biometric security
Over half (52%) of consumers want biomentrics and other modern authentication methods over traditional passwords, according to new research.
TV ads still ‘most impactful advertising channel’
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.
Mobiles ‘most emotionally engaging screen’
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.
Cowabunga! Teenage Mutant Ninja Turtles chatbots on Kik
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes.
What to do about consumers blocking your ads
Ad-blocking was a primary focus during this year’s Ad Week agenda, but why do consumers block ads? Marie-Louise Dalton, Marketing Director EMEA, Connexity looks at what brands and marketers can do to create advertisements with meaning and relevance for their consumers.
Chewbacca Mum: Kohl’s capitalises on Facebook viral that got 135m views
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
Google puts shopping ads in image search for first time
Google has added shopping ads within its image search results, showing related products next to Google Images.