Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.
Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men’s grooming range Dollar Shave Club ran a campaign on the website Pornhub.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.