Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new research.
John Babcock, VP, National Sales, RhythmOne, looks at why shoppable video could be the route to shifting purchase conversion rates towards mobile devices
Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, as the FMCG giant follows Red Bull by ramping up its content marketing strategy.
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in total, digital now accounts for more than half of all UK media ad spend. But is this growth sustainable given the current state of the industry? Nick Welch, Business Development Director, ADmantX, looks at how … [Read more…]
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.
As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.