One in four name Amazon as their favourite retail brand
Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.
brands
Pokémon Go! launches in UK: How can brands catch the craze?
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
Time buys ad tech firm Collective Europe
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.
Cat therapy, teeth grills and glowing toilets: Amazon’s Prime Day 2 gets weirder
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments.
Brits ‘saving 2.2 hours per month’ via apps and online tools
UK consumers are now saving an average of 2.2 hours per month thanks to disruptive apps and online tools, with over two thirds (68%) of them feeling no loyalty to traditional brands when it comes to switching for the convenience these apps and online tools offer, according to new research.
Most public relations disasters ‘are brands fault’
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Lastminute.com spin off connects brands to travel and lifestyle audiences
Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.
Guest comment: Misrepresenting women is holding brands back
There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.