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brands

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

July 22, 2016

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.

Ads, Content, Video brands, content, Google, infographic, video

Brexit search trends: Brits get more political

July 21, 2016

The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum.

Search brands, global, Search, security, Travel

Snapchat adds ‘suggest a friend’ feature

July 21, 2016

Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.

Mobile, Social brands

UK leads Europe for social engagement

July 21, 2016

The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.

Social advertising, analytics, brands, content, digital marketing

Pokemon Go: Five examples of brands catching the augmented reality craze

July 21, 2016

Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…

Ads, Mobile, News, Social brands, Twitter

Unilever buys Dollar Shave Club for $1bn

July 20, 2016

Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn.

E-commerce, News Australia, brands, FMCG, global, video

Top tips: 4 factors affecting brands and advertisers as TV shifts to digital

July 19, 2016

Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.

Ads, Video advertising, Amazon, Apple, brands, content

HookLogic partners Auchan to bring performance marketing platform to France

July 19, 2016

Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.

Ads advertising, brands, Brazil, ecommerce, France

Third of 16-24s use social media for product research

July 19, 2016

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.

E-commerce, Search, Social brands, Facebook, global, media, Search

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

July 19, 2016

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

Ads, Content brands, content, France, Germany, global
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