Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
brands
Twitter lets brands reward retweeters with bonus content
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
Top paid search advertisers: Amazon and telecoms brands spend big
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]
1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
Olympic “sharing-fest” to be a goldmine for marketers
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]