Video marketing trends: Quality branded content “outperforms pre-roll ads’
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.
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Personalised marketing: Untapped potential “in over 50% of consumers”
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research.
Bynder gets €20m funding boost for branding automation software
Branding automation business Bynder has secured €20 million in its first round of funding and is joining the likes of Tumblr, Alibaba, Hootsuite, Twitter and Shutterstock as recipients of funding from Insight Venture Partners.
HookLogic takes performance marketing platform to Netherlands
Performance marketing firm HookLogic, the leader in performance marketing for brands, has expanded into the Netherlands with the HookLogic Exchange.
Facebook takes on ad blockers: Forces desktop users to see ads
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts.
Apple buys artificial intelligence firm Turi
Apple has bought artificial intelligence startup Turi for $200m, as the electronics giant looks to expand into the growing machine learning sector.
The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ
The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research.
How brands are testing chat bots (and what consumers think)
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
Snapchat influencers forced to label sponsored endorsements
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
Online shopping loyalty: Third of Brits quit brand after just one bad experience
Over a third (35%) of UK consumers would become disloyal to the brand in question after just one bad experience online shopping , according to new research.