Social commerce: Facebook Messenger gets “Buy” button
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app.
brands
Kate Middleton tops ‘influencer list’ for London Fashion Week
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research.
Consumers boycott brands in attempt to avoid spam
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result.
Mobile “surpassing desktop on global path to purchase”
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.
Brands driving sales by embracing creativity on social platforms
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo.
Yahoo debuts new content marketing studio, Yahoo Storytellers
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
Google buys ad tech firm Apigee for $625m
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
LinkedIn adds conversion tracking capabilities to boost ROI
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Photoslurp turns user generated fashion into shoppable ads
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.