Sharing economy drives 112% rise in holiday rental sites
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
brands
Amazon comes to high street with more bricks-and mortar shops
Amazon is planning to open physical convenience stores as the online retail giant expands its push into the grocery market.
Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
Goal beats BBC and Buzzfeed as most shared publisher on social media
Sport pubisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post.
57 Channels and Nothing On: Bringing e-commerce Customer Experience into the Next Generation
Having multiple channels of communication is all well and good, but ultimately ineffective if they are not tied together through an omnichannel platform. Matthieu Clauzure, brand and marketing manager, CCA International, outlines how brands can set about providing customer experience that’s relevant to the next generation.
Crowdsourcing- the new weapon in supermarket pricing strategies?
The cost of UK groceries and highlights the difference in price between supermarkets, off licences, convenience stores and independent supermarkets, according to a new crowdsourced study.
Search trends in 2016: Google results pages showing fewer organic results (but more app links)
The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.
Criteo buys ecommerce ad tech firm HookLogic for $250m
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.
Google takes on Amazon Echo with ‘Home’ living room assistant
Google has launched a virtual assistant to rival amazon Echo, letting home users interact with a smart speaker device using voice commands.