The 4 content sharing hotspots of Christmas: A goldmine for marketers
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
brands
Case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
Content recommendation engine NowDiscover links content and e-Commerce
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Retail survey: Consumers have confidence in Brand Britain (but loyalty is fickle)
Over half of UK consumers prioritise buying British, with heritage brands predicted ‘most likely’ to be in business in ten years’ time, in contrast to newly established brands, according to new research.
Twitter debuts customer service chatbots for brands
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.
Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app
TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process.
Instagram adds in-app shopping feature
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button.
Burberry tops the league of UK brands on Instagram
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.
Guest comment: When 5G and VR collide, it will change the face of marketing and advertising
With the likes of Playstation VR, Oculus Rift, Samsung Gear VR and Google Cardboard, major brands are betting big on virtual reality. Simon Spaull, managing director EMEA at AppLovin, looks at VR and 5G combined could change the face of marketing.