Diageo warns against drunk driving with VR car crash
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
brands
The Personal Data Economy: Is data the new oil?
There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper report.
6 new shopping behaviours: Mobile blurs line between online and high street
Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them.
Blippar turns Covent Garden into augmented reality wonderland for Christmas
Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar.
US consumers look to British retailers for the out of the ordinary
US consumers are currently buying from UK retailers, with 77% of US consumers purchasing outside the US, according to new research.
Guest comment: Millennials, marketing and me
Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
Sharers are buyers: consumers who share content “9 times more likely to purchase”
Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research.
5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Top tips: How to excel at mobile commerce this holiday season
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.
Black Friday: Late night shoppers to bag this year’s bargains
With less than two weeks until this year’s Black Friday, Hitwise reveals what to expect in the run up to the £5 billion, all-hour, shopping frenzy.