Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”.
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
Almost half of consumers end up liking a brand more after a bad experience – but only if that experience is handled quickly and in the right way, according to new research.
Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.