Virtual changing rooms: 1 in 5 shoppers want an AR changing room
One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.
brands
40% of all online grocery purchases in the UK now made on mobile
Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.
Spotfiy debuts QR-style codes to boost music sharing
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.
New ‘discovery-driven commerce’ platform goes live in the UK
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.
Top marketing tips: Authenticity in a post-truth world
In an age when trust in the media is at an all-time low, authenticity has become the ultimate marketing buzzword. It is taken to mean brands that are true to their values, focused on their customers and responsible in their behaviour. Rebekah MacKay Miller, MD of international collaborative marketing agency, trnd, looks at how brands … [Read more…]
Measuring digital success: Agencies and brands clash over KPI standards
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.
L’Oréal Paris gets 51% sales boost with new range on Snapchat
Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.
Targeting people, not devices: The rise of “cross device ID matching” in marketing
Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook denies targeting “insecure teens” to boost ad clicks
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.