A personalised shopping experience, whether online or offline, is a surefire way to gain favour with shoppers. In bricks-and-mortar stores, shoppers enjoy the 1:1 attention and knowledge a sales assistant can provide, but how can this be replicated online? Meyar Sheik, CEO and Co-Founder of Certona, advises retailers on becoming experts in omnichannel personalisation, in … [Read more…]
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.
The issue of sizing is a huge challenge for the global fashion industry, due to a lack of a universal sizing system, which leads to a large number of returns. Isabelle Ohnemus, founder and CEO of EyeFitU, discusses technological and collaborative solutions which the fashion industry should consider to best manage this issue.
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos.
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.