Social football fans: Champions League beats FA Cup for engagement
The Champions League beats the FA Cup when it comes to engaging fans on social, according to new research.
brands
Trump’s “Covfefe” tweet: top 3 brand reactions
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.
Mobile, PC or Tablet? Study reveals sectors most dominated by different devices
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.
Guest comment: Will it be the social media wot wins it?
Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial?
Snapchat woos advertisers with discount coupons after poor revenues
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.
Global trends: Traditional media still dominant as mobile growth slows
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.
Emails Vs. social media: Which is better for consumer engagement?
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.
Instagram tests direct response ads in stories
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.
Sony creates interactive “Trainspotting” guide to Edinburgh
Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.
Virtual reality: A new technology revolution
Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]