Technology in retail is becoming more of a necessity, rather than just an added bonus. Isabelle Ohnemus, CEO at EyeFitU looks at the importance of a personal and human touch to win over today’s tech-savvy shoppers.
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.
Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research.
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.
Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived. Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand.
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.