No more big TV bundles? Revenue per channel stronger for streaming pay TV
Virtual pay TV operators in the US are making more than twice the revenue of traditional pay TV operators per channel per month, according to new research.
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Yahoo Sport kicks off weekly football show “For The Win”
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Middle East and Africa: 27% of digital consumers are ‘mobile-only’
The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.
Neymar buzz: Football transfer news is “social media gold dust”
Football is big business and last weekend saw the most expensive football transfer take place with Neymar da Silva Santos Junior making history- causing massive ripples in social media, according to new research.
Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
YOC forms “brand safe ad environment” with Future and Appetite
Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.
Top marketing analytics tips: How to spot a people-based faker
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]
Top tips: Unlocking the brand value of live streaming
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
Snapchat offers “Advanced Mode” for advertisers
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Facebook rewards faster sites with higher News Feed rankings
Facebook is making changes to its News Feed, rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.