Top email marketing tips: How critical is email delivery?
From big data to sender reputation, Steven Ledgerwood, Managing Director, UK at Emarsys explores the importance of email deliverability for marketers.
brands
More bloggers ‘are turning professional’
More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.
End of an era: Yellow Pages to stop printing next year
Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced.
Email “still most popular marketing channel”
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
Recruitment app Job Today links up with crowdsourcing video platform Userfarm
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign.
Rise of live streaming: Middle East and Africa leads the way in global stats
Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.
Social media publishing tips: When, where and what?
We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
65% of consumers fed up with irrelevant brand communications
Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.
Hellmann’s targets millennials with direct to consumer model
Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.
UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.