Crack the market: plan early on for China’s end-of-year shopping holidays
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
brands
UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
Top mobile marketing tips: How brands can take advantage of London Fashion Week
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.
Taboola brings social ad feed to publisher pages: BT first to sign up
Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.
Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’
Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.
Agencies and marketers “lacking data transparency”
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
Most European retailers see future as a media company
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
iPhone X launch: Facial login, AI photos and augmented reality
Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November.