Instagram adds polling stickers to Stories
Instagram is making its Stories more interactive with a new polling feature that users can add with a “poll” sticker.
brands
Sprinklr updates customer experience management platform
Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.
Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
UK identity poll: brands need to think local post Brexit vote
The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
How travel brands can win trust [INFOGRAPHIC]
Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.
TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
Retail trends: 58 million Brits now subscribe to their shopping
Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.
Third of shoppers stopped buying from brand due to trust issues
Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research.