Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.