It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.
On average UK consumers value their data on average at £254 per year, according to new research.
Tech giants and business leaders have adopted a mantra of AI this year. Stephen Upstone, CEO of LoopMe look at why business leaders are increasingly putting AI at the forefront of their business strategies.
The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research.
This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.
IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.