Most Brits shun shopping with brands that fail to use imagery
Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
brands
Two thirds of Brits say ads are more intrusive than three years ago
Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.
Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
Facebook to overhaul news feed with less videos and brand messages
Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.
Top tips: 5 trends that will dominate digital in 2018
It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what … [Read more…]
Obituary: Nicky McShane (Iapino)
Nicky McShane (Iapino), one of our industry’s most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
Sky VR Studio picks Jaunt as content partner
VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.
The influencer marketing revolution [INFOGRAPHIC]
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
Guest comment: The 5-second delay costing businesses thousands
Consumers are becoming increasingly demanding, pressuring retailers to compete to provide the best customer experience. Ian Waters, Director of Solutions Marketing at ThousandEyes, looks at the past years’ shift in consumer expectations and how the changing technology landscape and increase in network traffic has given network monitoring a more important role than ever before in … [Read more…]
6 key drivers that inspire ‘Brand Love’
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.