Super Bowl 2018: The social media stats
Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.
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Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Hootsuite introduces scheduling and publishing for Instagram posts
Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.
The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending
Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
The world’s affluent consumers: Two houses and two cars by 35
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Rise of ‘hashtag politics’ has changed social media marketing- report
Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.
Super Bowl gets an Angry Birds twist
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.