Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research.
This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.
One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically.
US consumers are currently buying from UK retailers, with 77% of US consumers purchasing outside the US, according to new research.
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process.
Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey.
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.