Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Asia Pacific
UK lags behind global average in mobile internet usage
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
Sport streaming trends: TV still twice as popular as online
Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.
Facebook is now the main news source worldwide- survey
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.
Global trends: Traditional media still dominant as mobile growth slows
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.
Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind
An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.
ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech
ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.
Online to replace TV as top ad medium by 2020- report
Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.
Dentsu Aegis buys Bluecom to boost ecommerce in Asia
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.