Microsoft confirms 18,000 jobs axed in Nokia cull
Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are ‘eliminated’ from the workforce.
apps
Amazon launches ‘Netflix for books’ service Kindle Unlimited
Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month.
Former rivals Apple and IBM team up for business apps
Apple and IBM, have announced a “landmark partnership” that will see there former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple’s consumer friendly iPads and iPhones.
10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.
Mobile payments ‘making life easier’
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile … [Read more…]
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
US mobile users ‘spend 30 hours a month on apps’
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
Getting seen on the App Store: US and UK optimisation tactics differ (infographic)
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.