apps
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
YO! messaging app connects users without internet
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Forget digital detox – consumers DO want tech on holiday
Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research.