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Facebook brings free ‘basic’ internet to Africa with Airtel deal

November 18, 2015

Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.

Mobile, Regulation, Social apps, Facebook, Latin America

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

November 18, 2015

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.

Ads, Mobile advertising, Apple, apps, brands, comScore

Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas

November 18, 2015

There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.

Ads, Mobile advertising, apps, Christmas, games, global

Google Maps gets offline mode for Android users

November 11, 2015

Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection.

Mobile, Search Android, apps, Google, Maps, Search

Adobe brings data trading into platform with new tool

November 10, 2015

Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.

Ads apps, content, email, marketing, media

Apple recaptures mobile revenue top spot from Android

November 5, 2015

Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research.

Mobile advertising, Android, Apple, apps, Australia

Nintendo delays first smartphone game

November 2, 2015

Nintendo has announced its first smartphone ‘game’, but delayed its launch from the end of the year until next March.

Mobile apps, games

Facebook ‘2G Tuesdays’ show mobile speeds in India to staff

October 30, 2015

Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds.

Mobile, Social apps, content, Facebook, India, local

KLM engages Chinese customers on WeChat

October 29, 2015

KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.

Mobile, Social apps, brands, China, CRM, Facebook

EE debuts 4G tablet for children

October 26, 2015

EE has launched a new 4G tablet called ‘Robin’, designed for children and offers internet access and simple parental controls.

Mobile Android, apps, content, games, security
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