apps
Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.
Adobe brings data trading into platform with new tool
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.
KLM engages Chinese customers on WeChat
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.