Google shut down 780 million ‘bad ads’ in 2015
Google disabled 780 million bad ads globally in 2015 as part of its continuing initiative to rid its network of ads that used sneaky tactics to get more clicks.
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1 in 4 Brits to take a ‘digital detox’ in 2016
A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.
WeChat used by 63% of China’s web users
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.
Top sports marketing tips: Sponsorship 2016 – this time it’s personal!
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.
“Peep this”: Top 20 teen slang words revealed by AskFM
To coincide with its major rebrand, social network ASKFm has revealed the top 20 teen slang words used on its site.
Guest comment: Rise of the ‘virtual shopper’?
With VR device sales forecast to hit 14 million units worldwide in 2016, Steve Dann, CEO, Amplified Robot, looks at what is happening with VR in ecommerce and how it is being used to improve online retail experiences.
Apple confirms iAds exit on June 30th
Apple has confirmed it’s giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.
ASKfm updates Q&A app to attract millennials
Social media pioneer ASKfm has updated its iOS and Android apps to bring a new look and features to the platform.
Apple gives up on ad business: Hands over iAds to publishers- report
Apple is reportedly giving up control of its ad business, no longer taking a 30% commision on all sales on its iAds platform.
‘Cookieless’ programmatic advertising platform goes live
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.