iPhone replaces iPad as e-commerce device of choice
Almost half of UK eCommerce transactions (48.9%) now take place on mobile devices, up 6% year-on-year, with iPhones overtaking iPads, according to new research.
apps
KLM creates chatbot on Facebook Messenger and WeChat
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.
Mobile tech is a ‘£200m boost for high street’
Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.
Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)
Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.
Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.
Top mobile tips: How to monetise apps and improve success
Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.
Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.
Facebook Messenger adds Dropbox sharing and Salesforce data
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.
Top 8 social media trends in 2016 [INFOGRAPHIC]
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
Custom apps: Are they right for your organisation?
The anytime, anywhere nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Apps are being embraced as tools to create greater efficiencies and improve productivity. Andrew LeCates, Director, Solutions Consulting at FileMaker, weights the difference between custom and tailored apps.