Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.
With the Euros 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time.
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.
Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.
The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research.
Many firms have turned to apps to reduce inefficiencies, with off-the-shelf apps being the favourable option. However, apps of this type tend to be generic in order to appeal to a wide audience. Andrew LeCates, Director, Solutions Consulting, FileMaker, Inc, argues why custom apps could be the answer for their business.
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.