The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Autonomous vehicles will open up entirely new opportunities for advertisers, writes Johannes Heinze, managing director EMEA at AppLovin.
Custom apps have the potential to help teams and businesses become more productive, by improving inefficient processes internally and reducing scattered information. Ann Monroe, vice president of marketing, FileMaker looks at how a business can determine when to make their own custom app and when to hire an expert.
The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls.
With Apple Pay growing in popularity, Johannes Heinze managing director EMEA at AppLovin, looks at why app makers should integrate the technology into their services.
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.