Facebook takes on office email with “Workplace”
Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules.
apps
57 Channels and Nothing On: Bringing e-commerce Customer Experience into the Next Generation
Having multiple channels of communication is all well and good, but ultimately ineffective if they are not tied together through an omnichannel platform. Matthieu Clauzure, brand and marketing manager, CCA International, outlines how brands can set about providing customer experience that’s relevant to the next generation.
Search trends in 2016: Google results pages showing fewer organic results (but more app links)
The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.
Europeans spend more time than ever reading emails (but only open 10%)
Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.
Lovie Awards winners announced: Annie Lennox named ‘Person of the Year’
The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.
‘Adblockalypse Now’: how disruption in the publishing industry will create a better experience for consumers
The rise of ad block is fuelling lots of experimentation in marketing. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at how blockers are pushing the industry forward.
Mastercard woos ecommerce tech firms with API developer platform
Mastercard has launched a series of new Application Programming Interfaces (APIs) designed to make it easier for developers to incorporate the payment firm’s services into ecommerce apps.
How much does it cost to create an app?
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps.
Mobile site development “now level with desktop sites”
More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.
EyeFitU app lets customers shop in their size
EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live.