As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research.
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit.
Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.