With more apps around than ever, how do you stand out from the crowd with a limited budget? Ignasi Prat, CMO at Tappx provides seven recommendations for increasing your app download rates, helping you to stand out in a busy and competitive app marketplace.
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.
More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.
Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]