BuzzFeed allows banner ads for the first time
BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.
apps
UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
The rise of chatbot financial assistants: 3 apps that are changing banking
Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot whenever they feel like it.
“Age of disloyalty”: innovation and convenience “more important” than the brand
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
Top customer experience tips: The coffee bag as an innovation marker
When it comes to customer experience, marketers can never underestimate just how much convenience has been a factor in most major influential changes in changing consumer’s tastes over the past few decades. Jon Roughley, Head of Strategy at Experian explains why convenience is king.
Facebook takes on YouTube with “Watch” video platform
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
Disney ditches Netflix to start own online streaming service
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.
Google Play starts downranking poor quality apps
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
Most mobile app users hesitant to give info when signing up
Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals.
Adobe revamps marketing personalisation with new artificial intelligence tool
Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale.