The Economist gets free and paid apps
The Economist has launched the two new apps – The Economist for iPhone and The Economist for iPad – available now on the App Store.
apps
Case Study: ‘Warships’ game app converts 15% of free downloads to paying customers
Tequila Mobile, developer and publisher of high quality mobile games, has seen downloads of its free mobile game Warships: Sea on Fire convert up to 15% of its users to paying customers, with 1.4 million downloaded games, during a recent campaign they ran using GetJar’s Pay-Per-Download service. This case study shows how the app’s unique … [Read more…]
AOL’s test new email service ‘Project Phoenix’
AOL is testing a new version of its email system, dubbed ‘Project phoenix’, which aims to bring together a number of communication formats, including social media, texts and emails, into a one-stop media platform.
James Murdoch: Digital newspapers ‘will act more like cable channels’ for ads
Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.
Advertising to smartphone users: Wait till the midnight hour
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
Google integrates contextual AdSense ads into AdMob
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
Tesco debuts mobile website for non-food items
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.
HTC to launch own-brand app store
Phone maker HTC is poised to launch an online store selling e-books and apps, according to reports.
IAB Engage report (Part 1): UK advertisers “could do better”, says Yahoo! CEO
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
Guest comment: Tablet technology – what now?
Despite its detractors, Apple’s iPad has lead the way in creating demand for tablet devices. Melita Shelley, head of user experience, Pod1, takes a look at what the future holds for what Steve Jobs calls ‘third category’ devices…