New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]
Twitter’s chief executive Dick Costolo has confirmed to the New York Times that the company is working on a tool that will allow users to export and download their entire archive of tweets.
Mail Online – the world’s leading online English-language newspaper website – has turned its first ever profit as revenues rose 80% year-on-year, predominantly driven by online advertising sales. Revenues for the quarter were boosted in the UK by the Queen’s Jubilee and Euro 2012 football championship.
Facebook is testing new “Sponsored Results” ads that will let advertisers promote their businesses in the social network’s drop-down search results, according to a new report. TechCrunch reports that the service will let advertisers bid against specific pages, apps or places (rather than just keywords).
The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business.
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations.