Adobe takes on Salesforce with social analytics tools
Adobe has launched Adobe Social, an analytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns.
apps
Baidu strengthens Chinese internet marketing with browser and cloud launch
Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools. Baidu is now looking to markets beyond China and revenues beyond search, directly competing with European and North American mobile, search and hosting firms.
Amazon launches Groupon rival in Europe
Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market.
Amazon snubs Google Maps for Nokia in new Kindle Fire
Online retailer Amazon has partnered with Nokia to provide mapping services for its new Kindle Fire, representing a significant snub to Google.
Facebook offers email and phone number ad targeting
Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers.
Facebook and fitness apps- a social success story?
Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions.
Google+ woos businesses with private posts and video conferencing
Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools.
lowcostholidays debuts ‘Were Here’ leaderboard Facebook app
UK travel website lowcostholidays.com has launched the first app to use Facebook’s ‘Were Here’ API function, to accurately measure most visited and ‘talked about’ destinations on Facebook.
Google reacts to Apple’s patent victory over Samsung
Google has responded very cautiously to the ruling in Apple’s patent victory over Samsung in the US, a ruling that could affect its Android operating system.
Music app SongPop gets 4 million players per day
SongPop, a ‘name that tune’ game for smartphones and tablets, has taken the market by storm, attracting 25 million unique players since its launch only four months ago.