Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than ’10 blue links’. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Bing, Yahoo and Facebook all made major changes to their search tools for … [Read more…]
Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’.
Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.
Big data analytics, biohacking and more integrated social experiences will be key trends in 2013, according to a new report.
Google has announced that there are 500 million profiles on its social network, 235 million of which were active this month.
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game.
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access.
With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money.
UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.