Google begins first public trial of augmented reality glasses
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time.
Apple
Apple staff Macs hit by hackers
Apple has been attacked by the same hackers who targeted Facebook, as the technology giant saw its internal systems infected by a virus.
Is Apple working on an iWatch?
Apple is working on an ‘ iWatch’ follow-up to its phone and tablet range, but rival Samsung is also looking at wrist-based connectivity, according to the latest round of press rumours.
Skype tests recorded video messages
Skype has begun testing a video messaging service that lets subscribers deliver recorded clips to their contacts for playback when they come online.
Mobile got ‘12% of video ads views in 2012’
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report.
Guest comment: In figures- Our reliance on gadgets
As technology grows at a rapid pace, our reliance on gadgets has changed the way we consume media- and advertisers have to adapt accordingly. Ahmed Ahmed at Eloqua looks at the impact of our gadget addiction, and where marketers need to focus in 2013.
Google ‘pays Apple $1bn to be default search’
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report.
New iPhone app helps keep British Forces in touch
A new app helping British servicemen and women keep in touch with their friends and family has gone live.
Top tips: 5 eCommerce innovations for 2013
We will be seeing significant investment in eCommerce technology and platforms as demand for eCommerce increases and as companies innovate their multichannel retail offerings this year. The real winners will be platform providers that provide true commerce suites, argues Matt Clarke CTO at marketing and technology agency Amaze.
Word of mouth trends: How advertising influences real-world conversations (infographic)
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research.